Purple Goat Agency
About
Since forming in April 2020, Purple Goat has seen incredible growth, working with some of the largest brands from across the world including Meta, Google, Virgin Media, Starling Bank and the EU to create incredibly representative, innovative and authentic marketing campaigns that also align with overarching commercial ambitions.
They know that ‘getting disability right’ can feel like a daunting prospect for many brands - so Purple Goat look to take the fear out of marketing to the community. The staff are a diverse team with well over 50% lived experience of disability, ensuring that disabled voices, knowhow and authenticity run through the DNA from the outset.
Within their work, Purple Goat look to crush outdated tropes and stereotypes of disability that we see in our media, creating the most progressive campaigns WITH the community, doubling down on authentic storytelling at every turn. The create a safe space for clients, with no wrong answers - ensuring that partners gain confidence, insight and expertise that develop their own practices in the process too.
From award winning social influencer activations and film production through to insights and creative consultancy, Purple Goat look to improve representation of the largest minority in the world, and change how we think about disability in society in the process.
Additional questions
Sector of Organisation
Business SectorBusiness Sector
Small-/medium sized company SME